SEE® Global Entertainment’s Museum of Failure ® to Open in San Francisco’s Fisherman’s Wharf
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SEE® Global Entertainment’s Museum of Failure ® Now Open in San Francisco’s Fisherman’s Wharf
Tickets now on Sale
https://themuseumoffailure.net
Acclaimed global exhibition explores the essential role of “oops” in innovation including Spray On Condoms, “Misses not Hits” from Tech Titans, Donald Trump, Elon Musk and Others
Smurfs Retail Store Now Open At Same Site
19 April 2025 – San Francisco, CA: What’s a lawsuit among friends. After a Wall Street Journal article producing controversy between “Failure’s Fathers”, the internationally renowned Museum of Failure® is making its highly anticipated San Francisco debut celebrating high hilarity “oops” moments in Fisherman’s Wharf (145 Jefferson Street). Tickets are on now online at https://themuseumoffailure.net. Building on sold-out runs worldwide and a celebrated stint in Los Angeles, the Museum of Failure® invites visitors to explore more than 150 historical missteps, oddities, and corporate flops in a dynamic 10,000-square-foot space. From Apple’s ill-fated Newton to the bizarre Hula Chair and Colgate’s ill-advised frozen lasagna plus the German “Spray On Condom”, the Museum of Failure® is an attraction that highlights how embracing missteps can ultimately spark growth and innovation.
“What would be a museum dedicated to failure without some last minute snafus,” laughed Martin Biallas, CEO of SEE® Global Entertainment, which is bringing the attraction to San Francisco. “With so much of our modern world created in San Francisco and the Bay Area, this is a natural fit for tech bros, science sisters and the new world of AI creatives.”
SEE® Global Entertainment, a leader in the entertainment industry, brings invaluable expertise in creating and managing unforgettable attractions. This Summer, SEE® Global brings a permanent exhibit to the same Fisherman’s Wharf site, Smurfs: The Adventure to coincide with the new Smurfs film, starring Rihanna as “Smurfette.” The Smurfs retail store is now open.
“The Museum of Failure® is a perfect addition to the diverse attractions at Fisherman’s Wharf,” said Rodney Fong, President of Fong Real Estate, which owns the venue. “It’s thought-provoking, fun, and uniquely suited to San Francisco—a city that has always thrived on innovation. That plus SEE® Global’s upcoming Smurf exhibit is good news for everyone looking for a good time along San Francisco’s tourist central, our northern waterfront.”
Beyond the laughs and surprises, the Museum of Failure® shines a light on the value of mistakes and the resilience required to transform setbacks into opportunities. Set against the backdrop of a city celebrated for its trailblazing technology and entrepreneurial spirit, the Museum of Failure® offers a memorable, must-see experience that aligns perfectly with the Bay Area’s appetite for pushing boundaries.
“San Francisco is known as the tech and innovation capital of the country, if not the world,” Biallas added. “People who created AI and the Internet understand the importance of failure. I think the folks in ‘Cerebral Gulch’ and Silicon Valley will flock to this exhibit. To paraphrase FDR, the only thing we have to fear is failure itself.”
To book a special event, or plan a private tour, contact Spencer Bennett / spencer.bennett@seeglobalentertainment.com
Ticket Information and Hours:
• Adults: $25
• Kids (12 and under): $18
• Groups of 10 or more: $ 20 per person
• Students, Seniors, Military: $ 19
Hours: 10am–6pm, Sunday – Thursday; 10am – 8pm, Friday & Saturday
For more information on the Museum of Failure® and to purchase tickets, visit https://themuseumoffailure.net.
Check out the CBS Evening News segment on the Museum of Failure®: https://www.youtube.com/watch?v=vyEXBydMU_4
About SEE® Global Entertainment:
SEE® Global Entertainment Inc is part of the SEE® family of companies representing the finest in themed entertainment, specializing in global touring exhibitions including Star Trek, King Tut, Titanic, The X-Files, Asterix, Frida Kahlo, Michael Jackson, Michelangelo’s Sistine Chapel, Hot Wheels, The Smurfs, and the Museum of Failure. For more information on SEE® Global Touring, visit www.seeglobalentertainment.com. SEE® is led by President Martin Biallas, a Hollywood veteran of 30 years. For more info, visit www.seeglobalentertainment.com and www.martinbiallas.com.
About the Museum of Failure®:
The Museum of Failure® is a collection of failed products and services from around the world. The museum aims to stimulate discussion about failure and inspire us to take meaningful risks. By showcasing these failures, the museum provides unique insights into the risky business of innovation.
About Fisherman’s Wharf, San Francisco:
Fisherman’s Wharf is one of San Francisco’s most iconic and visited neighborhoods, offering a rich blend of history, dining, shopping, and entertainment. Home to world-renowned attractions such as Pier 39, the Maritime National Historical Park, the Musée Mécanique, and Ghirardelli Square, the Wharf is a must-visit destination for both locals and tourists alike. Known for its fresh seafood, breathtaking bay views, and vibrant street performances, Fisherman’s Wharf continues to be a top-tier attraction in the City by the Bay. For more information, visit www.fishermanswharf.org.
About Smurfs: The Adventure®:
Smurfs: The Adventure® is a brand-new interactive experience that transports visitors into the enchanting world of the Smurfs. Featuring a variety of engaging activities that combine fun and learning, this attraction offers an immersive experience for the whole family. The Smurfs are among the most beloved characters in the world, first introduced in comics by Belgian artist Peyo in 1958. Since then, the little blue creatures have starred in multiple animated series, blockbuster films, and international attractions. Smurfs: The Adventure® is slated to open in Summer 2025.