National Tourism Week Calls Attention to Richmond Offerings
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National Tourism Week Calls Attention to Richmond Offerings
Historic East Bay City Makes Bid: “Poised for a Hospitable Present.”
6 May 2016 — Richmond, CA: “National Tourism Week is a great time to focus on all that Richmond has to offer as a local and tourist destination” said Beth Javens, Executive Director at Richmond Convention and Visitors Bureau (www.visitrichmond.com). “The fact is that more people are coming to Richmond as a destination for travel beyond business.”
Javens, a long-time hospitality professional in other regions of the country, sees Richmond as on the cusp of great things, tourism wise.
“Richmond is poised for a hospitable present,” said Javens, playing up the CVB’s current theme: Richmond Poised for the Present. “Thanks to historic preservation efforts, recreation advocacy and shoreline scenery including many water sports, Richmond beckons those with active lifestyles to pedal or paddle their way around this East Bay city. Try visiting one of our shoreline restaurants on the weekends or newly opened Riggers Loft Winery with unparalleled views.”
National Travel and Tourism Week — America’s annual salute to travel and tourism —was established by a congressional resolution in 1983. This week of events serves to champion the power of our industry. Travel and tourism professionals from across the nation work throughout the week to promote the impactful contributions their travel markets and organizations make to the U.S. economy.
While other California and Bay Area cities have long-established tourism mechanisms, in the last few years, Richmond has come into its own as a leisure destination according to Javens. Dozens of public parks, the historic Rosie the Riveter /WWII Home Front National Historical Park, 32 miles of waterfront (more than any other locality in the region), the Richmond Bay Trail and coming in 2018, a long-awaited ferry which will connect Richmond to San Francisco and the rest of the Bay Area, all are part of what is causing people, especially Bay Area locals looking for weekend get-a-aways, to take a look at Richmond.
“Nearly a million dollars have been added to city coffers in the form of transient occupancy tax, ” says Javens, proof that historic Richmond is becoming, indeed, a travel destination.
Established as a 501c-6 tourism business improvement district established in 2004, the Richmond Convention and Visitors Bureau is the destination marketing organization for the City of Richmond, California.