Acclaimed global exhibition explores the essential role of failure in innovation
media contact: David Perry & Associates, Inc. / (415) 676-7007 / news@davidperry.com
Success in Failure:
SEE® Global Entertainment’s Museum of Failure® to Open
in San Francisco’s Fisherman’s Wharf Mid-March 2025
Acclaimed global exhibition explores the essential role of failure in innovation
6 February 2025 – San Francisco, CA: “I have not failed. I’ve just found 10,000 ways that won’t work.” Thomas Edison’s legendary words take on new meaning this spring as the internationally renowned Museum of Failure® makes its San Francisco debut. Opening mid-March 2025 in Fisherman’s Wharf, this celebrated exhibition showcases over 150 failed innovations in a 10,000-square-foot space, proving that failure isn’t the opposite of success—it’s part of the journey.
“Get ready to experience the unconventional! The Museum of Failure® is a one-of-a-kind experience that is both educational and entertaining,” said Martin Biallas, CEO of SEE® Global Entertainment, which is bringing the attraction to San Francisco. “It’s an engaging way to explore the world of innovation, risk-taking, and the unexpected twists that lead to progress.”
Visitors will encounter a fascinating collection of ill-fated ideas, from Google Glass to the infamous Bic for Her pens, and even Colgate’s attempt at frozen lasagna. The museum, which has toured internationally to critical acclaim, provides a fresh perspective on the importance of embracing failure and learning from mistakes.
“The Museum of Failure® is a perfect addition to the diverse attractions at Fisherman’s Wharf,” said Rodney Fong, President of Fong Real Estate, which owns the venue. “It’s thought-provoking, fun, and uniquely suited to San Francisco—a city that has always thrived on innovation.”
The exhibit will be housed in the same location as another much-anticipated experience: Smurfs: The Adventure®—an interactive, all-ages attraction celebrating the world of the beloved blue characters. Smurfs: The Adventure® is slated to open in May 2025.
For more information on the Museum of Failure®, visit https://themuseumoffailure.net/.
Check out the CBS Evening News segment on the Museum of Failure®: https://www.youtube.com/watch?v=vyEXBydMU_4
About SEE® Global Entertainment:
SEE® Global Entertainment Inc is part of the SEE® family of companies representing the finest in themed entertainment, specializing in global touring exhibitions including Star Trek, King Tut, Titanic, The X-Files, Asterix, Frida Kahlo, Michael Jackson, Michelangelo’s Sistine Chapel, Hot Wheels, The Smurfs, and the Museum of Failure. For more information on SEE® Global Touring, visit www.seeglobalentertainment.com. SEE® is led by President Martin Biallas, a Hollywood veteran of 30 years. For more info visit: www.seeglobalentertainment.com and www.martinbiallas.com.
About the Museum of Failure®:
The Museum of Failure® is a collection of failed products and services from around the world. The museum aims to stimulate discussion about failure and inspire us to take meaningful risks. By showcasing these failures, the museum provides unique insights into the risky business of innovation.
About Fisherman’s Wharf, San Francisco:
Fisherman’s Wharf is one of San Francisco’s most iconic and visited neighborhoods, offering a rich blend of history, dining, shopping, and entertainment. Home to world-renowned attractions such as Pier 39, the Maritime National Historical Park, the Musée Mécanique, and Ghirardelli Square, the Wharf is a must-visit destination for both locals and tourists alike. Known for its fresh seafood, breathtaking bay views, and vibrant street performances, Fisherman’s Wharf continues to be a top-tier attraction in the City by the Bay. For more information, visit www.fishermanswharf.org.
About Smurfs: The Adventure®:
Smurfs: The Adventure® is a brand-new interactive experience that transports visitors into the enchanting world of the Smurfs. Featuring a variety of engaging activities, this attraction offers fun for the whole family. The Smurfs are among the most beloved characters in the world, first introduced in comics by Belgian artist Peyo in 1958. Since then, the little blue creatures have starred in multiple animated series, blockbuster films, and international attractions. Smurfs: The Adventure® is a brand-new interactive experience that transports visitors into the enchanting world of the Smurfs. Featuring a variety of engaging activities that combine fun and learning, this attraction offers an immersive experience for the whole family.