2024 Bay to Breakers Running to Revitalize San Francisco Downtown
Media contact: David Perry / (415) 676-7007 / news@davidperry.com
2024 Bay to Breakers Running to Revitalize San Francisco Downtown
New Membership with San Francisco Chamber of Commerce and Corporate Teams Program Builds Ties with Business Community
15 December 2023 — San Francisco, CA: San Francisco’s oldest and most iconic event, Bay to Breakers (www.baytobreakers.com) is getting down to business — seriously. In addition to joining the San Francisco Chamber of Commerce, the internationally known footrace is lacing up to help San Francisco rebound from the worst of the COVID years hangover by starting a Corporate Teams program aimed at helping bring attention to the City. Such civic boosting is in B2B’s DNA.
“In 1912, the first Bay to Breakers race was run in San Francisco as a way to show that San Francisco had recovered from the devastating 1906 Earthquake and Fire,” said Rodney Fong, President & CEO of the San Francisco Chamber of Commerce (www.sfchamber.com). “In 2024, this most iconic of City experiences is once again hitting the ground running to celebrate San Francisco’s rebound from COVID and its aftermath. We’re delighted they have joined the Chamber and look forward to helping them with their Corporate Teams program.”
Last year, the Bay Area based production agency, Silverback (www.gosilverback.com) teamed up with Motiv Running (www.motivrunning.com), managing partner of Bay to Breakers, to highlight the event’s deep connections to San Francisco.
“As anyone who has participated or watched or experienced Bay to Breakers knows, this is much more than a race,” said Kyle Meyers, CEO of Silverback, the local company that also produces the SF Marathon and SailGP. “Bay to Breakers is about celebrating all the good things San Francisco. And, frankly, the past year has seen a lot of attention from outside media talking up our challenges. We’ve decided to make sure people see all sides of the picture.”
In October 2022 Motiv Sports acquired Bay to Breakers from Capstone Event Group and entered into a partnership with Silverback to grow and operate the San Francisco event. This year, they’re expanding their team to include new outreach to the business community as a way to highlight the strength of the workers that keep San Francisco thriving.
“Our goal is to nurture high-impact collaborations and infuse new energy into San Francisco and this legendary race,” said Morgaine Jennings, Senior Manager of Partnerships, UNITE Partnerships. “We’re enthusiastic about shaping the future of Bay to Breakers and generating strong results for corporate partners with like-minded values and business goals.”
On January 31Bay to Breakers in conjunction with the San Francisco Chamber of Commerce – will launch a new Corporate Teams Program to build and expand those relationships with the aim of highlighting the downtown business community, and fostering employee engagement. During the annual Bay to Breakers Race, participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May – in 2024, May 19. The course travels west through the City for 12 kilometers and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience.
To learn more about Bay to Breakers or sign up for the fun go to www.baytobreakers.com. To learn more about how businesses can participate as a sponsor or in the Corporate Teams program, email morgaine@unitepartnerships.com.